We are international business optimisation architects, specialised in Customer Relationship Management, eBusiness Solutions, Sales & Marketing Symbiosis and the Human Factor in business.

We strive to transform our clients into extraordinary performers, in an ever-changing business environment, by delivering tailor-made and innovative solutions.

Our key philosophy is to build client relationships with integrity and professional courtesy, taking-hands with our clients to craft organisational excellence.



Executive Director


Executive Director

Corporate Services


Finance Manager


Divisional Director

Sustainable Business

Our Ethical Code

Addup Holdings views corporate governance as a way of life rather than a set of guiding principles. Stakeholders can derive full, sustained value from our business, founded on honesty, integrity, accountability and transparency.


Our Values

We are Informal Professionals

Although we demonstrate the highest levels of professionalism and quality in everything we do, we believe that great & creative things will happen with the right company culture where flexibility & well-being are valued.

We focus on satisfying our customers’ needs

We regard it as a privilege to serve our customers and make customer satisfaction our overriding priority.

Greatness is a starting point at Addup Holdings, not and endpoint.

Through innovation and iteration, we aim to take things that work well and improve upon them in unexpected ways.

Our employees are valued

We value our employees and strive to create an exceptional place for them to work at, and do business in.

We emphasize team achievements and pride in individual accomplishments, which contributes to our overall success.